Accelerate
Market Growth Experts
Find Your Next Segment. Speak Its Language. Convert It Faster.
We help funded startups identify and break into the right new customer segment with the messaging, sales enablement, and behavior-change playbook to make it stick with your customers. You will have a new story to tell investors.
Explore different markets
The Problem
Accessing new markets
Many companies try to expand by going broader all at once: more content, more ads, more outbound, aimed at everyone. It rarely works.Each market has its own pain points, signals and triggers. Get to know these in advance and you'll make the salesperson's life easier, and more productive.You'll also be able to access the market faster.
Services Overview
What We Do
New Market Segment Diagnostic & Expansion Strategy
For startups and growth-stage companies deciding which new segment to go after next — and how to win it without burning your runway finding out the hard way.
2. Marketing–Sales Alignment & Messaging
Turning customer discovery into language your sales team can actually use — content, collateral, and positioning that opens conversations instead of stalling them.
PR, Media Relations & Storytelling
Getting your new-segment story in front of the people who influence your buyers — press, communities, and channels specific to the audience you're entering, not sending out generic press-releases.
Change Management & Behavior Change
Making sure the plan doesn't die in a slide deck. We work directly with your team — including hands-on coaching and call shadowing — so new messaging and process actually get adopted, and we help you use AI tools to keep your sales pipeline full without adding headcount.
AI-Enabled Sales Enablement
Making sure the plan doesn't die in a slide deck. We work directly with your team — including hands-on coaching and call shadowing — so new messaging and process actually get adopted, and we help you use AI tools to keep your sales pipeline full without adding headcount.
Organizational Alignment
Keep marketing and sales working together, sharing knowledge and experience. Ensuring alignment with top-level decision-makers.
Competitive advantage
The New Market Segment Diagnostic
For seed and Series A startups (and the consulting firms who serve them) who need to find, validate, and enter a new customer segment. We are fast, communicative and affordable.
Our Approach
Most companies try to be everything to everyone the moment they decide to expand.We help you find your specific wedge into a new segment — a niche within a niche where you have an unmatched advantage — win it, and use that proof to open the next one.We don't do generic marketing audits. You can use AI for that.
Competitive advantage
What's Included
Initial diagnostic conversation with your team, tied to your current investor milestones so the work stays focused on what actually needs to happen this quarter, not distractions
Website and landing page audit
Social media audit
Content review and improvement recommendations
Customer discovery to find the actual language your new segment uses and the journeys and workflows that will get them to convert
Segment/wedge selection identifying the specific niche where you have the clearest advantage, and a path to the next one
SEO and AI-searchability review (how you show up in ChatGPT, Claude, and Google's AI overviews, not just traditional search)
Storytelling and messaging recommendations, tailored by audience and ICP: customers, investors and partners often need to hear a different version of the same story
PR and earned-media recommendations specific to the new segment's channels and influencers
A 90-day plan with 3–5 concrete, prioritized recommendations
Customer Journeys
Customers have different journeys to buying decisions. Whether you are expanding to a new market segment, or to a whole new country, it is important to understand how people communicate and make decisions. We give your team the tools and coaching to make the customer journey smooth, culturally appropriate and effective.
Sales Team Coaching
Expansion is expensive and risky. Our team has decades of experience launching new products, contracting with partners and working across borders. We'll help you make smart decisions fast. Click here for details.
Learn the CLEAR Method
Unique experience
How We're Different
We have walked in your shoes - as entrepreneurs and advisors.
We have practical, hands-on experience with running startups and consulting to them.
We think in segments, not slogans.
Our approach borrows from proven go-to-market frameworks used by top venture-backed startups — find the wedge, win it, expand. You get a repeatable playbook, not a one-time campaign.
We speak marketing, sales, and PR / earned media.
Most consultants specialize in one. We align all three around a single new-segment story, so your website, your sales team, and your press outreach are saying the same thing to the same audience.
We know how to make change stick.
Behavior change and organizational change management are genuinely rare skill sets in this industry. We use them to make sure your team adopts new messaging and process — not just receives it.
We keep you focused on investor milestones.
Early-stage teams have limited runway and limited attention. Every recommendation we make is filtered through what actually moves your next milestone forward — not busywork.
For academics, we understand the challenge of transitioning from lab to market.
We also work closely with academics, scientists and engineers to successfully commercialize your innovations.
We're built for the early stage, priced for it too.
Fast timelines, transparent pricing, and no six-month agency retainers.
Pricing - 3 Phases
We work in phases so you're never committing more than makes sense for where you are. Most clients start with Phase 1 or 2 and add Phase 3 once the plan is proven.
Phase 1 - Easy Fixes
*1–2 weeks · $2,500 - $4,000
Fast, high-impact fixes you can act on immediately: website and landing page audit, quick content review, SEO/AI-searchability scan, and a short list of the 3–5 highest-leverage changes to make now. Built for teams who need momentum and quick wins before committing to a deeper engagement.
Phase 2- Deep Dive: Analysis, Insights & Reporting
*4–6 weeks ·Amount TBD
The full diagnostic: customer discovery, segment/wedge selection, messaging by audience and ICP, PR and storytelling strategy, and a 90-day plan aligned to your investor milestones. This is where most of the strategic value gets built — the roadmap your team will execute against.
Phase 3 - Ongoing Support: Coaching & Sales Enablement
Monthly retainer · amount per month TBD
Hands-on implementation support: sales call shadowing, messaging and collateral testing, change-management coaching to help the team actually adopt the new approach, and AI-enabled sales enablement to keep your pipeline full and your sales team focused on conversations that convert — not busywork.
CTA - Book a Diagnostic Call
Strategic Advisors
Team
We have 75+ years of business, technology and marketing experience in the US, Canada and globally.
Randy Shawn Fisher - Lead, Market Expansion and Sales Enablement. behavior change, change management, marketing/sales experience, notable results.] [Your name] leads every engagement from the initial diagnostic through the 90-day plan and works directly with founders and go-to-market teams on adoption, not just strategy.
John A. Fraser, Business and IP Strategy and Technology Commercialization. Ex-President Association of University Technology Managers (AUTM)
Randall Reade, Executive VP, Washington DC Arch Angels
How We Work
We provide advisory, consulting and technical implmentation services to enable you to enter new markets (and customer segments), generate insight into your customers' behavior for business growth.
Benefits
Rapidly enter new markets and customer segments;
Achieve better and faster results.
Exercise greater control over sales outcomes
Packages
Our packages are fully customizable to your needs. We will craft something that meets your goals and budget. It might include things like:
sharing our knowledge and insights for B2B success
mentoring and coaching your team with 'growth sprints' to increase success within new markets and customers;
identifying and qualifying leads;
expert connections from our extensive global network;
phone / Zoom call shadowing and feedback;
identifying User Friction and resistance to change, and developing workarounds;
documenting the Customer's Journey and Buying behavior in desired Customer segments;
making recommendations for changes that positively impact your marketing, positioning, branding and value proposition;
sensitivity to cultural differences, language, expectations and risk / mitigation strategies;
developing your sales playbook - before you hire sales people;
Get it Done Right.
The 1st Time.
Ready to find your next segment — and actually win it?Start with a Diagnostic. Most engagements begin producing findings within the first two weeks.[Book a Diagnostic Call →]