Accelerate
Market Growth Experts
Are you having trouble breaking through the noise?Are you hoping for traction but it's just not happening?Could your go-to-market work better with your sales team?
We help funded startups and growing businesses identify and break into new markets and customer segments with the right messaging, sales enablement, and behavior-change playbook that resonates with customers.
Help your sales team close faster, with confidence.
The Problem
Access new markets + customer segments
Each market and customer setgment has its own pain points, language, signals and triggers. It's critical to know these - testing and validating them - before developing your campaign.Gain access to key markets faster with evidence-based insights.Let's partner to discover what works and what could work better.
Services Overview
What We Do
New Market Segment Diagnostic & Expansion Strategy
For startups and growth-stage companies deciding which new segment to go after next. We help you make smart choices to increase your company's value.
Marketing–Sales Alignment & Messaging
We are experts in customer discovery and insight generation. We help you identify the right language and messaging your sales team can actually use. From content, collateral, and positioning that opens conversations leading to opportunities and conversions.
PR, Media Relations & Storytelling
Get your business story aligned to the new market segments in front of people who can amplify your message and influence buyers. These are media, communities and partnership channels that make all the difference.
Change Management & Behavior Change
We work directly with you / your team including hands-on coaching and call shadowing. We help you manage change, identify friction points and resistance that are barriers to adoption and revenue generation. Further, we facilitate behavior change so that your customers adopt your app / software / solution.
AI-Enabled Sales Enablement
We use AI tools to keep your sales pipeline full without adding headcount. We also test AI results with real people to develop messaging that works, so you can deploy with confidence.
Organizational Alignment
We ensure that marketing and sales are strategically-aligned and working together, building on each other's success and experience. We seek areas for leverage, communication and alignment with decision-makers, and C-suite leaders.
Say Goodbye to Generic Marketing Campaigns
This is not generic marketing. It is based on the proven and successful CLEAR Method, an evidence-based and action approach that delivers insights, progress and results.
Competitive advantage
Assess New Market Segments
For seed and Series A startups (and the IT / Business Consulting firms who serve them) who need to find, validate, and enter new customer segments.
Our Approach
We listen deeply. We listen to you, to understand your goals and objectives.
We listen to your prospects and customers to understand how to best communicate with them.We identify areas for leverage and iterate what works well and set aside what doesn't.Our goal is to help you find a competitive niche in the market where you have a compelling advantage.
Generate Revenue,
Increase Value
Our Customer Discovery and Go-To-Market services help generate revenue and increase company value.
We share our insights to help you make the right changes that resonate with customers (and prospects) or pivot decisions to access even better markets for your products and services.
Customer Journeys
Customers have different journeys to buying decisions.
Whether you are expanding to a new customer segment, a new market or expanding to a new country, it is important to understand how people communicate and make decisions. We give your team the tools and coaching to make the customer journey smooth, culturally appropriate and effective.
What to expect
What's Included
Initial diagnostic conversation with your team, tied to your current investor milestones so the work stays focused on what actually needs to happen this quarter, not distractions
Website and landing page audit
Social media audit
Content review and improvement recommendations
Customer discovery to find the actual language your new segment uses and the journeys and workflows that will get them to convert
Segment/wedge selection identifying the specific niche where you have the clearest advantage, and a path to the next one
SEO and AI-searchability review (how you show up in ChatGPT, Claude, and Google's AI overviews, not just traditional search)
Storytelling and messaging recommendations, tailored by audience and ICP: customers, investors and partners often need to hear a different version of the same story
PR and earned-media recommendations specific to the new segment's channels and influencers
A 90-day plan with 3–5 concrete, prioritized recommendations
Unique experience
How We're Different
We have walked in your shoes - as entrepreneurs and advisors.
Each member of our team has entrepreneurial and consulting experiences and bring both perspectives for your benefit. .
For academics, we understand the challenge of transitioning from the lab to the market.
We work closely with academics, scientists and engineers in the US and around the globe to successfully commercialize innovations and university IP.
We think in segments, not branding.
Our approach uses the CLEAR method to identify profitable niches, win by understanding how customers communicate and buy new solutions, and expand. You get a repeatable playbook, not a one-time campaign.
We have expertise in push and pull marketing, sales, public relations and education.
Most consultants specialize in one. We align all three around a single new-segment story, so your website, your sales team, and your media outreach are aligned and credible. We also have experience designing education to 'pull' customers towards your solutions.
We know how to make change stick.
Behavior change and organizational change management are genuinely rare skill sets in this industry. We use them to make sure your team learns what works and adopts new messaging, workflows and valuable processes.
We keep you focused on investor milestones.
Early-stage teams have limited runway and limited attention. Every recommendation we make is filtered through what actually moves your next milestone forward, not busywork.
We're built for the early stage, priced for it too.
Fast timelines, transparent pricing, and no six-month agency retainers.
Our Success
Analyzed technical team outreach and key messages for a research consortium to increase contract revenue by 50% in a 12-month period.
Recommended a health tech startup from Johns Hopkins university pivot to a new customer segment. It went onto raise $1M and get into Y Combinator.
Reviewed message content for an IT services firm and interviewed customers to learn their communication style. Updated key messages to identify upsell opportunities, increase conversion and reduce the sales cycle by 30%.
Used customer discovery to understand user behavior and increased engagement by 150% in 2 months.
Identified new market segment for nanotechnology spinout generating $100K in revenue.
Advised startup on negotiating pilot project and $70K startup contract with Johnson & Johnson.
Tested LinkedIn headline combinations to increase connections with C-level execs, on the basis of a direct request.
Utilized innovative workflow technique to obtain funder buy-in for digital health intervention. Obtained $40K in initial funding and $40K in follow-on funding.
Pricing
Choose a package or we can customize one for you. Most clients start with Phase 1 or 2 and add Phase 3 once the plan is proven.
Phase 1 - Rapid Action / GTM Turnaround
Duration: 1-2 weeks
Fee: $2,500 - $4,000
Fast, high-impact fixes you can act on immediately: messaging and content review; LinkedIn, website and landing page audit and alignment; SEO/AI-searchability scan, and a short list of the 3–5 highest-leverage changes to make now. Built for companies who need momentum and quick wins before committing to a deeper engagement.
Phase 2 - GTM Deep Dive: Analysis, Testing, Validation and Actionable Insights
Duration: 4–8 weeks
Fee: TBD - Let's talk!
The full diagnostic: customer discovery, segment / niche selection, messaging by audience and ICP, PR and storytelling strategy, and a 90-day plan aligned to investor milestones. This is where a lot of the strategic value gets built, tested and validated before a significant investment in a sales / agentic campaign OR reviving a moribund sales effort.
Phase 3 - Ongoing Support: Coaching & Sales Enablement
Duration: 3-6 months
Fee: Monthly Retainer
Hands-on implementation support: sales call shadowing, messaging and collateral testing, coaching to help the team actually adopt the new approach, and AI-enabled sales enablement to keep your pipeline full and your sales team focused on conversations that convert.
Strategic Advisors
Team
75+ years of business, technology and marketing experience in the US, Canada and globally.
Randy Shawn Fisher - Lead, Market Growth / Expansion and Sales Enablement. Randy leads every engagement from the initial diagnostic through the 90-day plan and works directly with founders and go-to-market teams on adoption, not just strategy.
John A. Fraser, Business and IP Strategy and Technology Commercialization. Ex-President Association of University Technology Managers (AUTM)
Randall Reade, Executive VP, Washington DC Arch Angels and Raise Ready Accelerator
How We Work
We provide advisory, consulting and technical implementation services to enable you to enter new markets (and customer segments). We generate insight into your customers' behavior for greater confidence and business growth.
Benefits
Rapidly enter new markets and customer segments;
Achieve better and faster results.
Exercise greater control over sales outcomes
Increase company value.
Packages
Our packages are fully customizable. We will craft our services to meet your goals and budget including:
Sharing our knowledge and insights for B2B success
Mentoring and coaching your team with 'growth sprints' to increase success within new markets and customers;
Identifying and qualifying leads;
Expert connections from our extensive global network;
Phone / Zoom call shadowing and feedback;
Identifying User Friction and resistance to change, and developing workarounds;
Documenting the Customer's Journey and Buying behavior in desired Customer segments;
Making recommendations for changes that positively impact your marketing, positioning, branding and value proposition;
Sensitivity to cultural differences, language, expectations and risk / mitigation strategies;
Developing your sales playbook for a vertical market - before you hire sales people.
Get it Done Right.
The 1st Time.
Start with a Diagnostic. Most engagements begin producing findings within the first two weeks.